About Curiolab
Curiolab is a Korea market representation and destination marketing agency. We help tourism boards, destinations and travel brands establish, grow and strengthen their presence in the Korean market.
Who We Are
Founded in 2019 and based in Gwanghwamun, Seoul, Curiolab works as an on-the-ground extension of the destinations we represent — managing trade and media relationships, guiding marketing in-market, and supporting long-term growth in Korea.
Our focus is tourism. We work with national tourism organizations, destination marketing organizations, convention bureaus, regional and cultural tourism authorities, and international travel brands.
Founder Message
Korean travelers are remarkable. Their curiosity about the world, and their readiness to act on it, are among the strongest of any market — and I believe that appetite will only keep growing.
We started Curiolab to meet that curiosity well. Our work is to bring Korean travelers accurate, trustworthy information about each destination — its attractions, its regional tourism resources, and the outstanding local operators behind them — so that the journeys they take are genuine, well-informed and worth the effort.
Helping destinations and their local partners connect with Korean travelers, honestly and knowledgeably, is both the foundation of our company and its goal.
Vision
Connecting global destinations with Korean travelers.
